Sales Training Consultancy
Sales and Sensibility Coaching Limited

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Sales and Sensibility
The Tower, 2 Stable Cottages
Pangbourne
Reading
Berkshire
RG8 8HN
Tel: 0118 9767658
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Step 6
Understanding the difference between emotional and rational needs for buying

Top performers understand that when a potential customer tells you a need that you don’t go straight in to selling the product or service that you offer. Top performers probe even further to identify if they are buying emotionally or rationally and why it so important to them. Why do they ask it …because they need to see if the need is real and whether the have any further needs before they start selling as selling to the wrong needs invites one thing and one thing only … Objections

Show me how Sales & Sensibility can create a bespoke Top Performer Formula for my organisation at £99 per delegate...

CLICK HERE... The Top Performer Formula


If you would like to know more about our sales training courses then please complete our sales training course enquiry form or phone Fiona Challis on

0118 976 7658