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Sales Training Consultancy
Sales and Sensibility Coaching Limited |
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Sales training is a waste of time and money
The pressure in on you to hit target, you need to gain more new business, customer spend is not increasing and to top it off you have 50% of the team are underperforming, a challenge that many sales organisations face.
So what is the solution?
Sales organisations spend millions of pounds annually on sales training, many of them faced with the above challenge. When you have a performance and skills gap surely the best solution is to equip your team with new skills and techniques to gain more up sell from existing customers, make more cold calls and close more new business…or is it?
Our Approach is Unique
In reality you can teach sales rep new skills and techniques to sell more products and services however it is highly likely that only a small % of the team will actually apply their new found skills in the ‘real world’ to improve their performance.
The difference between average sales reps and great sales reps, sales reps that apply new found skills and sales reps that prefer to sit in the comfort zone is a little thing that makes a big difference…ATTITUDE!
There is undoubtedly a need for sales training and reps do need to improve their selling techniques to sell more products and services however at Sales & Sensibility we believe that for sales training to really work and deliver you a visible ROI there are two key areas that you need to develop first.
ATTITUDE
For a sales person to be successful, attitude is the most important personal attribute they must have! To gain the right attitude you must firstly take your sales teams out of the comfort zone; help them to understand what really makes them tick, how they can increase their levels of motivation and how to make the behavioural change needed to over achieve both company and individual targets.
If sales reps have the right attitude, then anything is possible!
For a sales team to maintain the right attitude, apply new found skills and continually develop their skills and performance, sales managers need to be trained on the most important element of running a successful sales team… people management skills! If sales managers are not equipped with the skills, tools and techniques they need to be an effective coach and develop their people then all other sales and team training is a waste of time and money and you will not see a return on your investment.
We develop the people who know you business the best, your sales people and leaders so that they can develop your business!
So in summary, if sales teams have made the behavioural change needed and sales managers can effectively coach their teams to actually apply their new found skills then sales training can be very effective. However if a team does not have the right attitude and managers are not effective coaches then sales training is simply a waste of time and money.
‘The definition of madness is doing the same thing in the same way over and over again and expecting a different result’ – Tony Robbins
Make 2008 your year to try a unique approach that will deliver increased sales results and a visible ROI!
We motivate, we inspire, and we create lasting change!
To find out how our range of development programs can take you sales organisation from where it is today to where it needs to be please contact us.
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